Webinar - Motorsport Partnerships and the Race Towards a More Sustainable Future
with Gary Rosewell
Former F1 Sponsorship Responsible
About the event
Join this FREE live webinar to explore how motorsport’s global partnerships and storytelling power can drive innovation and solve real-world challenges across industries.
In this session, Gary Rosewell will share insights from his 14-year career in commercial partnerships, revealing why motorsport is one of the most valuable platforms for business, technology, and societal impact.
You’ll discover:
- Why partnerships in sport, particularly motorsport, make such strong business sense.
- How Formula One serves as an R&D ‘extreme environment’ for breakthrough innovation.
- Examples of how the Space and Ocean industries are driving similar innovation.
- Key career learnings and tips for those looking to enter the partnerships/sponsorship field.
Whether you’re passionate about motorsport, curious about the commercial side of F1, or looking for career insights in global partnerships, this masterclass is your opportunity to learn from an industry expert.
Gary will also share details about the Introduction to Partnership Marketing in F1 course – designed to help you explore this exciting career path. Don’t miss this chance to gain insider knowledge and expand your opportunities in motorsport’s commercial landscape!
About the speaker
Gary Rosewell
Director and Principal Consultant at Northstar Activation and Edutainment
Gary is Director and Principal Consultant at Northstar Activation & Edutainment, a boutique consultancy supporting rights-holders, agencies and brands with their marcomms, social-impact and commercial partnership objectives.
Starting in 2008 as an intern across the ING Renault F1 Program, he has worked across multiple Formula One sponsorships in various forms and functions. Starting as a contractor-consultant in 2017, he has since cross-pollinated his experience with the Blue (Ocean) economy, leading the corporate partnerships function at Climate-Tech startup, Proteus Ocean Group (www.proteusoceangroup.com). Passionate about mentoring the next generation, he has led Motorsport Engineer’s ‘Introduction to Partnership Marketing in F1‘ course since 2020.
Quick Facts
- WHEN: Thursday, September 25th 2025, 18:00 hrs. (GMT, UK Time), 19:00 hrs. (Central European Time, GMT+1)
- HOW: Live Teams Webinar - register to access the Teams registration form!
- WHO: Gary Rosewell
Agenda
- Welcome and introduction to the webinar (Juan Chavez)
- Instructor Introduction (Juan Chavez)
- Career Journey and Motivations for building a course (Gary)
- Why do partnerships in sport (and particularly in motorsport) make such good business sense for companies? (Gary)
- F1 – an R&D ‘extreme environment’ for solving the most pressing challenges (Gary)
- Other extreme environments for R&D with real-world aplicattions (Gary)
- Key career learnings in commercial partnerships and early career recommendations (Gary)
- Q&A
Featuring
Gary Rosewell
Director and Principal Consultant at Northstar Activation & Edutainment
Juan Chavez
Academic Coordinator
Motorsport Engineer
Gary has collaborated with the following teams:
